K: My name is Katelyn McCullough and I was born and raised in Las Vegas, NV. I moved to San Diego to attend University of San Diego, and after I graduated I decided to stay in San Diego to start my own business. My mother and myself started Elwynn & Cass, LLC (aka E.C. Stylebar), a beauty concierge service based in Southern California in 2015.
A: For those who are unfamiliar with that term, can you explain what a Beauty Concierge does?
K: Of course! We typically hear the word “concierge” in hotel terms, which is generally an individual who assists guests by making reservations, arranging tours, giving informed suggestions for activities, etc. Our beauty concierge service is very similar, but with beauty services (i.e. hair, makeup, spa services), and we take the guesswork out of the situation for you. We match the best artists for the client and/or occasion based on the experience they are looking for. We love personal touches and unique experiences, so our endeavor is to bring that to each event and client we work with.
A: I'm not going to lie, I didn't know what a Beauty Concierge was when I first met you.
K: *Laughs* That's a question I get the most, "what the heck is a beauty concierge service?!"
A: Can you tell me a little more about the matching process?
K: We take the concierge aspect one step further by matching the client and/or occasion with the best artists suited to their needs. How do we do this? Well, we get to know our clients, not just the service level dates, number of guests, etc., rather their personalities, the experience they are looking for themselves and their guests, favorite activities, you know the stuff that actually gives an insight in to who they are. We gather all of this information, as well as, style, location and budget, to select the best artist for what they need. It’s not perfect, but every selection is personal and is done with the occasion in mind.
A: So every customer has an opportunity for a completely custom experience...that's awesome! What would you say are common issues clients come to you with?
K: Two of the biggest factors we find have the most impact on clients are timing and money. We try to make these as minimally stressful as possible for you. If you have certain timing the day of the event (most typically find this with weddings), we will work around it. Me personally, I like to work backwards when a client comes to me with a certain number of people and the finish time. Take this example: 5 people for hair and makeup on a wedding day, needing to be done by 2:00pm. If you have stylist for hair and 1 artist for makeup, then I would estimate starting at 10:00am. However, if you have a shorter time frame to get ready in, that’s totally fine, I just schedule more artists for you and your group that way you are done on time. No stress necessary.
A: Music to my ears! One huge factor on a wedding day is timing, so I'm really glad you take those details into consideration. How does your service work when it comes to payment? Do all of the artist get paid separately?
K: No, I also handle all of the billing for the client, meaning that all of the services are taken care of prior to the day of the event. No exchange of money takes place the day of, because to be honest, you already have so much going on, the last thing you need to worry about is paying the artists for their work. I make it a smooth and stress free process as best I can, so you can just enjoy the beautification experience.
A: I've been in so many bridal suites with everyone running around trying to find cash or a check book, your way is so much more convenient. So now you promised me some exclusive Intel for my readers.
K: Yes! Here are my tips and tricks to stay ahead of the game and make the process easier for yourself. Whether it is hair and makeup for a photo-shoot or for a wedding, it is important that you book your artists early on. Really good artists book up months in advance, and if this is an important event for you, then you should plan on booking artists at least 2-3 months ahead of time. By doing so, you won’t be stressed the day of or leading up to it. If you are having issues finding people to suit your needs, please don’t hesitate to reach out. We’d love to help any way that we can, because we want you to have an experience completely unique and special to you, no matter the occasion.
A: Thank you so much Katelyn for being a guest on my blog and giving so much of you knowledge to us! Watch the video below to get to know Katelyn, her Mother/ business partner, and get a peek inside that amazing mobile Airstream Style Lounge.